the comparison of customers' loyalty in private and public sport clubs of tehran

نویسندگان

مجید جلالی فراهانی

دانشیار دانشگاه تهران احمد محمودی

دانشجوی کارشناس ارشد دانشگاه تهران ابراهیم علی دوست قهفرخی

استادیار دانشگاه تهران آرام مرادی

دانشجوی کارشناس ارشد دانشگاه تهران

چکیده

the aim of this study was to investigate and to compare customers' loyalty in private and public sport clubs of tehran with a descriptive survey and field method. the statistical population of the study included customers of sport clubs in tehran who had participated in sport activities for at least 6 months. based on cluster sampling method, 4 regions out of 22 regions from tehran were randomly selected; then, 10 private clubs and 10 public clubs from these regions were selected; then, 200 subjects from each club were randomly selected. a researcher–made questionnaire with 0.88 reliability was used to collect data. 400 questionnaires were distributed among the subjects and finally 386 questionnaires were collected. data were analyzed with factor analysis and independent sample t test. the results showed no significant difference in brand selection, change costs, satisfaction and loyalty from customers' viewpoint (p>0.05), but a significant difference was observed in service quality between private and public sport clubs (p˂0.05). it can be concluded that the most important factor in customers' loyalty was service quality.

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Strategic Thinking of Managers in the Private Sport Clubs

The aim of this study is to assess the status of strategic thinking among directors of private sport clubs in Shiraz city based on Goldman model. The methodology used here is descriptive-analytic and data are collected through literature studies and survey. The target population of the study included all private sport clubs offering more than three types of sports (90 clubs) and the samplin...

متن کامل

Strategic Thinking of Managers in the Private Sport Clubs

The aim of this study is to assess the status of strategic thinking among directors of private sport clubs in Shiraz city based on Goldman model. The methodology used here is descriptive-analytic and data are collected through literature studies and survey. The target population of the study included all private sport clubs offering more than three types of sports (90 clubs) and the samplin...

متن کامل

the impact of e-readiness on ec success in public sector in iran the impact of e-readiness on ec success in public sector in iran

acknowledge the importance of e-commerce to their countries and to survival of their businesses and in creating and encouraging an atmosphere for the wide adoption and success of e-commerce in the long term. the investment for implementing e-commerce in the public sector is one of the areas which is focused in government‘s action plan for cross-disciplinary it development and e-readiness in go...

comparison of catalytic activity of heteropoly compounds in the synthesis of bis(indolyl)alkanes.

heteropoly acids (hpa) and their salts have advantages as catalysts which make them both economically and environmentally attractive, strong br?nsted acidity, exhibiting fast reversible multi-electron redox transformations under rather mild conditions, very high solubility in polar solvents, fairly high thermal stability in the solid states, and efficient oxidizing ability, so that they are imp...

15 صفحه اول

this study investigated the relationship between quality of work life and organization citizenship behavior from the viewpoint of teachers in high schools in tehran city.

چکیده هدف از پژوهش حاضر بررسی رابطه کیفیت زندگی کاری و رفتار شهروندی سازمانی در مدارس مقطع متوسطه پسرانه شهر تهران از دیدگاه دبیران بود. روش پژوهش حاضر توصیفی و از نوع همبستگی بود. از بین دبیران مدارس شهر تهران تعداد 380 نفر به روش نمونه گیری خوشه ای چند مرحله ای به عنوان نمونه پژوهش انتخاب شدند و با تکمیل پرسشنامه ی کیفیت زندگی کاری والتون(1975) و پرسشنامه ی رفتار شهروندی سازمانی پودساکو...

15 صفحه اول

منابع من

با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید


عنوان ژورنال:
مدیریت ورزشی

جلد ۵، شماره ۲، صفحات ۹۵-۱۰۸

میزبانی شده توسط پلتفرم ابری doprax.com

copyright © 2015-2023